not your grandmother's sewing machine

if you think about it, sewing machines haven't changed much over the years. they became electric and some have fancy stitches, but the machine itself pretty much stayed the same. the belOga concept (it's hasn't been picked up for production yet) was designed by Kristine Brückner and takes it a step further. apart from it looking different it comes with a big touch screen and the display lets you preview stiches before the needle hits the fabric. it even automatically conducts the thread through the machine, clever eh? looks like a winner to me!